Episode 571: Shaan Puri (https://twitter.com/ShaanVP) talks to creator Jenny Hoyos who’s mastered the virality recipe, about her step by step process for creating viral content that’s pulled in over a BILLION views. 

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

—

Show Notes:

(00:00) Intro - Jenny’s back story. From single digit views to hundreds of millions of views per episode.

(1:15) Jenny is the anti-Mr. Beast. “They call me Mr. Least.”

(2:10) Breaking down the perfect short. “Returning viewership is incredibly important.”

(3:10) Examples of brands/channels that are doing the viral thing well. 

(4:00) The 4 criteria for a viral video.

(8:20) Weaving your personal life into your content.

(12:30) Shaan and Jenny build a viral video concept in real time. 

(16:50) The hook dictates the idea.

(18:00) Power words - What are they and how to use them.

(20:10) The metrics to pay attention to.

(21:40) What your visuals should be.

(24:10) Foreshadowing and how to use it.

(25:25) The best storytelling.

(26:50) Getting people to rewatch.

(33:30) Nailing the ending.

(35:00) Steal like an artist

(36:40) Building tools to understand viewer psychology.

(40:25) Guiding principle to winning audiences.

(42:15) Predictions for the future of content demand.

(43:30) Mindset for being creative.

(48:25) Jenny’s ultimate goal.

(51:00) Where to find Jenny.

—

Links:

• Jenny’s YouTube channel: https://www.youtube.com/@JennyHoyosLOL

—

Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More