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Brian Halligan (@BHalligan), founder & executive chairman (and former CEO) of HubSpot, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss what he learned from nearly dying in a snowmobile accident, how he took HubSpot from nothing to $1 billion in ARR, what he learned about marketing from the Grateful Dead. He also discusses what he does day-to-day, why he has always preferred inbound marketing, how to manage creatives, and much more.
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A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us.
Show Notes:
(1:39) Brian’s snowmobiling accident that nearly killed him
(7:18) How Brian’s life has changed since the accident
(13:45) What Brian actually does day-to-day
(28:50) Why has always Brian preferred inbound marketing
(31:44) Businesses that can be built on top of HubSpot
(33:11) Org chart business opportunities
(35:16) Climate Tech Opportunities
(49:50) How to Manage Creatives
(54:40) What the Grateful Dead can teach us about marketing
